Category

05/05/2023

After decades of sign research and studies of consumer psychology, there’s no denying sign maintenance matters.   We now know people look to our signs as “inferential cues” to make “thin-slice judgements” about our businesses (Kellaris & Machleit, 2016). The American Shopper St...

28/04/2023

Also known as construction fencing or site hoarding, branded construction hoarding is an essential part of any construction sign system, allowing contractors or building owners to create temporary barriers that provide: Improved safety—Branded construction hoarding places a physical barrier b...

21/04/2023

Whether you’ve recently undergone a rebrand, you’re promoting new products or services, or your old vehicular marketing materials are looking a little worse for wear, you need fleet rebranding solutions, and the team at Houston Graphic Signs is here to help!   Read on to learn why it ...

14/04/2023

Nowadays, Houston’s advertising environment is more competitive than ever. Not only has the number of storefront signs grown over the years; today’s consumers are being bombarded by marketing messages from all angles—on the roadway, on radio waves, and right in the palm of their hands, every t...

03/04/2023

Whether you want to take your brand on the road, out onto the trade show floor, or up to new heights, our sign makers make it easy to put your image in front of target audiences in Houston, TX.   Read on to learn what’s possible with pro sign makers on your side, or call (713)-244-8704 ...

31/03/2023

To move your sign system from concept to completion, choices need to be made. These choices not only affect what sign products & services will be necessary or available to you; they will also seriously affect your project’s costs, timelines, and success.   With such high stakes, and...

24/03/2023

Modern sign-shoppers are spoiled for choice, with thousands of online retailers at their fingertips, plus the option to work with local sign shops should they want more control, support, and opportunities for cost-control.   But what’s best for you?   To help you make the rig...

17/03/2023

Big sign projects can lead to big project management headaches, but not when you work with our sign shop in Houston, TX.   Read on to learn how we’re making sign orders easier and more economical for local buyers, or call (713)-244-8704 to speak directly with a sign expert near you. ...

28/02/2023

Even the best commercial signs fall flat without proper site selection, but with the team at Houston Graphic Signs supporting your order, perfect placement is easy to achieve.   Read on to review 5 quick tips for perfect commercial sign placement in Houston, TX, or call (713)-244-8704 to ...

21/02/2023

Lobby signage is not just for decoration; it also helps with wayfinding and works as an “inferential cue” for your customers, communicating your brand’s quality and character without words, all in the blink of an eye.   This is borne out by several studies. For example: In a su...