Commercial Sign Site Selection: 5 Tips For Perfect Placement In Houston, TX

Commercial Sign Site Selection: 5 Tips For Perfect Placement In Houston, TX

Commercial Sign Site Selection: 5 Tips for Perfect Placement in Houston, TX
Open Hour Icon02-28-2023

Even the best commercial signs fall flat without proper site selection, but with the team at Houston Graphic Signs supporting your order, perfect placement is easy to achieve.


Read on to review 5 quick tips for perfect commercial sign placement in Houston, TX, or call (713)-244-8704 to speak directly with a commercial sign specialist near you.

Commercial Sign Site Selection: 5 Tips for Perfect Placement in Houston, TX

Commercial Sign Site Selection: 5 Tips For Perfect Placement In Houston, TX

1.    Avoid Visual Clutter With Your Commercial Sign System

Crowded signscapes are unsightly and ineffective, overwhelming your audience with a wall of text and multiple graphic elements that create a heavy “cognitive burden.” When faced with this kind of cognitive burden, most readers prefer to tune signs out altogether, rather than stopping to decipher every commercial sign cluster they come across.


Sign codes and property lines try to minimize visual clutter, mandating minimum distances between signs, but some business owners still end up overwhelming their audiences with busy commercial sign set-ups. Remember: just as individual signs work best with plenty of “white/negative space,” AKA breathing room, so too does your sign system!

2.    Beware Sneaky Commercial Sign Obstructions

Your commercial sign location might look perfect right now, but make sure to approach your site selection with an all-seasons perspective, and be conscious of peak traffic hours, too.


For example, what looks like the perfect display spot may end up blocked or partially obstructed by foliage from trees in spring, or it could end up mostly blocked by dense crowds of pedestrians during peak hours.

3.    Stay Out Of Drivers’ “Visibility Triangle”

To maximize visibility, commercial signs should generally be placed as close to the street as regulations allow. But be careful about blocking drivers’ sightlines with commercial signs, as this is prohibited by local sign codes.


For example, Section 90-1 of the Conroe Code of Ordinances mandates that roadside commercial signs must be at least 2 feet behind the property line and “out of the visibility triangle at all street and driveway intersections.”


So what is a “visibility triangle,” exactly? It is defined as “a sight triangle at a street interaction formed by the legs of the intersecting curb or edge of pavement lines and a diagonal line between the two legs at points that are 35 feet from the interaction.” It looks like this:

Commercial Sign Site Selection: 5 Tips for Perfect Placement in Houston, TX

Get your commercial sign as close to the road as possible, but be sure to keep this area clear of obstructions, or you could endanger local drivers and expose your business to fines.

4.    Try To Place Commercial Signs Perpendicular To Oncoming Traffic

In one study measuring the impact of different sign orientation, researchers found that signs placed perpendicular to roadways consistently outperformed those set up at a parallel angle, even when the latter was 2-3 times as big!

Commercial Sign Site Selection: 5 Tips for Perfect Placement in Houston, TX

5.    Aim For Front-And-Center Commercial Sign Displays

Research in cognitive psychology and environmental psychology gives us some excellent visual guidelines for the design and placement of commercial signs. By comparing gaze behaviors and response times to signs in two different positions, researchers Buechner et al. (2012) found that front-and-center placements worked best.


Here we see the two sign placements being tested. On the left, the “status quo” sign is placed to the upper right of the audience’s field of view. On the right, the right has been repositioned to the front-and-center of their field of view while traveling down this corridor.

Commercial Sign Site Selection: 5 Tips for Perfect Placement in Houston, TX

These are the results of their eye-tracking experiments, with red indicating long fixation times, yellow indicating moderate fixation times, and green indicating quick glances/short fixation times.

Commercial Sign Site Selection: 5 Tips for Perfect Placement in Houston, TX

As you can see, in both cases, audiences’ attention was predominantly directed forward, with their gaze fixed to the front-and-center of their field of view. As a result, with the “status quo” sign in the left panel, we see very short fixation times, just a hint of green, whereas the second image on the right shows persistent, red-hot fixation on the front-and-center display.


Clearly, if you want your sign to be read, front-and-center placement is unparalleled. And with our wide selection of hanging, freestanding, and window-mounted signs, that’s easy to achieve.

Get A Free Quote On Any Commercial Sign Order In Houston, TX

Houston Graphic Signs is your one-stop shop for commercial sign solutions in Houston, TX, offering a wide selection of commercial sign products under one roof, plus full support with every step of your order, including:

  • Logo design/creative ideation
  • Corporate rebranding
  • Color management
  • Site selection
  • Sign installation
  • Sign permitting
  • Sign repair, and more

To browse our selection of commercial signs and get a free quote on any custom order, you can:



Buechner, S. J., Wiener, J., & Hölscher, C. (2012). Methodological triangulation to assess sign placement. In Proceedings of the Symposium on Eye Tracking Research and Applications (pp. 185-188).


Hong, J., & Isaac, M. (2021). Location, Location, Location: The effect of location on evaluation and aesthetic judgment of off-premise signage. Interdisciplinary Journal of Signage and Wayfinding, 5(1), 26-40.


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    Staff was easy to work with and quick to respond. Had the sign ordered within a few days and install was all handled by them.

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    High quality graphics and they came to install them. Good work.

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    I had a great experience with Michelle at HGS. We we're in a huge time crunch to get our signage created in time for an upcoming tradeshow. I supplied HGS with the art, and unfortunately we had some issues with my files. HGS was able to re-create the artwork AND print my signage in less than a week. Top notch communication and exceptional prices. Can't recommend them enough.

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    My experience with Houston Graphic Signs was nothing but amazing. Their team was efficient and helpful throughout the design and printing process. The vinyl graphics they printed for my company were exactly what we envisioned. I highly recommend HGS for all your printing needs!

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    We have a great experience! We are really happy with our sign. It was a very easy and fast process... also thank you for the punctuality in the installation.

    Guillermo Barrios (Administrator) Jun 6, 2021

    Houston Graphic Signs is by far the best sign company in Houston, I am an assistant to a large local real estate brokerage in the area. We had an emergency regarding the HOA size requirements for a yard sign for one of our top agents about a year ago and Houston Graphic Signs were the only sign company able to expediate the sign and have it delivered asap! (believe me I probably called every sign company in Houston for help and Houston Graphic Signs were the only company that got it done) I have been working with Houston Graphic Signs for over a year now they produced high quality signs for our top producing agents (around 300) and worked with me regarding the art work and spreadsheets. Houston Graphics Signs always checks for errors on the art work to insure high quality. Michelle Mason who is one of the owners is always available! She always goes above and beyond even working late into the evening and weekends to assure our products arrive on time. You will not go wrong using Houston Graphic signs if you want high quality material priced at a competitive rate as well as top notch service. Thank you for everything Houston Graphic Signs Michelle Nagler

    michelle Nagler Jun 6, 2021

    This company is fantastic. The design department was very receptive to our ideas for our logo. They were quick to offer suggestions for ways to make our company logo memorable. They offered multiple designs for us and were quick to present any changes that were made. They were very accommodating to our schedule for the installation on our truck. If you are looking for great service and a quality product, you need to look no further than Houston Graphic Sign Company. They will be doing all of our future graphic projects.

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    The owner communicated with me on the order. It was awesome customer service and I highly recommend them. Delivery was quick, too.

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    Houston Graphic Signs is a fantastic business with amazing customer service and a fast turnaround! Michelle was extremely helpful and communicated with me every step of the way. I ordered a yard sign to announce my son's graduation from college and it is much nicer and bigger than I expected! It was also packed with great care which tells me how much they value their customers. I will definitely give Houston Graphic Signs more business in the future!

    Liana Young Apr 4, 2021

    We had an outstanding experience with our signs! HGS made decals for the sides of our trucks. Brent helped us with creating the right electronic file from one of our old files. Michelle has been proactive in her communications. Quality is far better than we have received from other sign companies. HGS will be our permanent sign company going forward!

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    They did an excellent job! they even insisted on redoing the first sign after the graphics were not perfect. HIGHLY RECOMMEND!

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    Wonderful experience! Price was competitive, customer service and quality of work was better than expected. I had to replace a store front sign just and these folks went out of there way to make sure they understood what I wanted and exceeded expectations at every point of the process.

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    We had several requests that were needed in a short amount of time. Michelle and her team were professional and exceeded the planned timeline for all the materials. We were very happy with the service and look forward to working with them in the future.

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    Amazing Customer Service! Brent printed my signs for me in One Day Thank you!

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    We ordered a sign to commemorate our son graduation from JH. Houston Graphic Designs did an amazing job. From ordering to completion and pick up it was a smooth process. We are very pleased with the looks and with the quality of our sign. In fact, we placed it in our front yard and right after it rained non stop for 12 hours. The sign though withstood the inclement weather without any damage. Nice product at a great price!

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    Houston Graphic Signs has been super helpful with all my requests. They are efficient, good pricing, and deliver on time. Love the business cards and graduating senior signs they made for me!

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    HGS did a fantastic job with our club. We worked closely with the team and the owners to come up with a design that turned out better than we expected. HGS was very responsive to any changes or tweaks we required. We had several renderings before we settled on the final design. The install took less than a day to complete. All in all...very impressed and will always come back to HGS in the future. Many thanks!!!

    Tiran Lopez Apr 4, 2020