Category

09/01/2023

Building signage is a high-value marketing asset, anchoring your wayfinding system and generating 50% or more of your local sales, according to research by the International Sign Association (ISA).   But high-value does not necessitate high costs. While there are plenty of good reasons to...

03/01/2023

If you want your outdoor signs to make the biggest possible impact—and generate the highest possible returns—you’ll need to think ahead. As the old saying goes, failing to plan is planning to fail. But you don’t have to do it alone.   To help you optimize your next outdoor sign order,...

28/12/2022

If you suspect your window graphics aren’t performing up to their full potential, or you’re about to begin the design and site selection process for your first order, today’s post is for you!   Read on to review the research and learn 4 simple things you can do to make your window g...

23/12/2022

Uprooting your business for a big move is stressful enough without having to worry about sign relocation. Unfortunately, it is rarely as simple as picking up your sign and driving it to your new lot, and many owners pay a steep price for ill-advised DIY attempts.   For most sign types, re...

01/12/2022

Your lobby sign is your silent brand ambassador—it greets your guests, conveys the character and quality of your business, and tells visitors when they’ve come to the right place.   But if your lobby sign has seen better days, it could be doing more harm than good. Don’t worry—whe...

10/11/2022

Perhaps no other profession relies on signage as much as realtors rely on real estate signs. And that means no other business is more affected by poor sign design.   But the team at Houston Graphic Signs is here to help.   Read on to learn 3 of the most common mistakes we see i...

02/11/2022

Using sign research and real results from our clients, today’s post highlights 3 proven ways you can boost business sign visibility in Downtown Houston, TX.   Read on to learn more, or call (713)-244-8704 to speak directly with a business sign specialist near you. 1.   Use Evocativ...

28/10/2022

Houston Graphic Signs is your one-stop shop for cost-effective sign solutions, offering a wide range of signage styles and 8+ sign services under one roof.   Using a recent order as an example, today's post highlights how our process can improve project efficiency and create more opportun...

21/10/2022

When it comes to sign design, materials matter! Not only will your choice of material affect the final cost of your order, but it will also partially dictate your sign’s installation options, maintenance requirements, and design possibilities.   To help you make the best choice, todayâ€...

14/10/2022

Need helping with business branding? You’ve come to the right place! Today’s post reviews research on the branding power of novelty and repetition in design, then demonstrates how our custom sign fabricators put this theory into practice for clients in Houston, TX.   Read on to lea...