Drive Sales And Stand Out: Order Custom Building Signage In Houston, TX

Drive Sales And Stand Out: Order Custom Building Signage In Houston, TX

Drive Sales And Stand Out: Order Custom Building Signage In Houston, TX
Open Hour Icon07-15-2022

Today’s post reviews result from sign studies and local storefronts to highlight how custom building signage helps brands drive sales and stand out.

 

Read on to learn more, or call (713)-244-8704 to jump straight into a free consultation with a building signage specialist in Houston, TX.

Drive Sales With Custom Building Signage In Houston, TX

If you’re looking for ways to boost your bottom-line, consider investing in your building signage.

 

In one study by the Signage Foundation, titled “The Economic Value of On-Premise Signs,” researchers studied 162 fast-food chain locations to measure the impact that building signage had on sales.

 

At the end of their report, after controlling for other variables, the research team concluded that new building signage increased sales revenue by 5-15%, which was “greater than the increases brought on by a larger building, longer hours, or longevity at the location, combined”  (Rexhausen et al., 2012, p. 5).

 

When you consider that the average building sign lasts 5-10 years with proper design, installation, and upkeep, building signage may be the most cost-effective tool in your marketing systems, generating a greater return on investment than any other advertising medium, without any recurring billboard rental fees required.

 

If you’re ready to drive sales with eye-catching building signage, HGS is standing by! Our team has helped plenty of Houston businesses drive sales and look their best, and we can do the same for you.

Drive Sales and Stand Out: Order Custom Building Signage in Houston, TX

Connect with us on Facebook to see more custom building signage results in Houston, TX!

Eliminate Costly Wayfinding Errors With Custom Building Signage

In a review of questionnaire research surveying more than 100,000 US consumers, James Kellaris (2012) found that more than 60.8% participants had “driven by and failed to find a business because the signage was too small or unclear.”

 

These are critical wayfinding failures costing businesses serious money. Not only did these building signs fail to grab the eyes of new viewers, but they were not even conspicuous enough to be found by people who were actively looking for them! Each of these wayfinding fails represents lost sales and wasted ad dollars, as you won’t be able to capitalize on successful ads if nobody can find your business.

 

If you suspect wayfinding fails could be costing you sales, Houston Graphic Signs is here to help. We carry a huge selection of building signage that’s tough to ignore and impossible to miss, and our in-house design team will help you crank up the contrast and conspicuity to put your wayfinding worries to rest.

Drive Sales and Stand Out: Order Custom Building Signage in Houston, TX

High-contrast color combinations, like black-on-white and red-on-white, ensure your building signage gets spotted. Get in touch to see more of our portfolio.

Get A Free Quote On Custom Building Signage In Houston, TX

To talk with our building signage specialists and get a free quote on any order, you can call (713)-244-8704 or fill out our online contact form to request a callback at your convenience.

 

References

 

Rexenhausen, J, Hildebrandt, H., & Auffrey, C. (2012). The economic value of on-premise signage. The Signage Foundation.

 

Kellaris, J. (2012). Further evidence from the BrandSpark / Better Homes and Gardens American Shopper Study: A Longitudinal Update and Extension. Lindner College of Business.

 

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    Google Reviews

    Very friendly and always easy to communicate with!

    Jackie Follett Sep 9, 2022

    I was tasked with locating a sign company to refurbish our company's sign. It was an interesting process, but when I finally found Houston Graphic Signs, it was smooth sailing from there. Michelle was incredibly responsive and helpful. She was with me every step of the way and had the way and was easy to communicate with. They took our requests and provided a great visual representation as well as another nice design idea that we hadn't thought of. The final product was installed and done within 30 minutes. Installers were early for the appointment and pleasant to deal with. I highly recommend HGS for a great product and smooth process. Thank you so much for making our sign pretty again.

    Jamie Lalonde Sep 9, 2022

    Loved working with Michelle, very professional!

    Enis Pasevic Jun 6, 2022

    Our sign was delayed due to availability of materials. Once the materials were in, though, my sign was built and installed in no time at all. I highly recommend this company and will use them again.

    Terri Kowalski Jun 6, 2022

    Staff was easy to work with and quick to respond. Had the sign ordered within a few days and install was all handled by them.

    Brandon Riley Jun 6, 2022

    I'm very pleased with our company sign. They worked with me and gave me several options, worked with my budget and had great communication during the process.

    Rhnanda Mcgehee May 5, 2022

    Love the quick turnaround & the freedom to personalize a sign to celebrate my senior! Michelle & staff are all friendly & easy to work with!

    andrea witte Apr 4, 2022

    Fantastic work on our business door !

    Larissa Navarrete Jan 1, 2022

    Absolutely love the work this company did for us , the installer was AMAZING very patient and accommodating!

    Matthew Proctor Sep 9, 2021

    I have done 10+ transactions with HGC they are my main supplier of signs. I highly recommend them.

    James Bowen Sep 9, 2021

    The quality of work for our car magnet was great. I really recommend HGS for your designs.

    The Bridge Insurance Group Aug 8, 2021

    High quality graphics and they came to install them. Good work.

    Adam Davidson Aug 8, 2021

    I had a great experience with Michelle at HGS. We we're in a huge time crunch to get our signage created in time for an upcoming tradeshow. I supplied HGS with the art, and unfortunately we had some issues with my files. HGS was able to re-create the artwork AND print my signage in less than a week. Top notch communication and exceptional prices. Can't recommend them enough.

    Gus Wolk Aug 8, 2021

    My experience with Houston Graphic Signs was nothing but amazing. Their team was efficient and helpful throughout the design and printing process. The vinyl graphics they printed for my company were exactly what we envisioned. I highly recommend HGS for all your printing needs!

    John Bagley Aug 8, 2021

    Great company and easy to work with. Would highly recommend!

    Sara Henson Jul 7, 2021

    Houston Graphic Signs did a great job for our client. Quick to respond and quick to get the job done. Would definitely recommend and will use again.

    Tractor Creative Jun 6, 2021

    We have a great experience! We are really happy with our sign. It was a very easy and fast process... also thank you for the punctuality in the installation.

    Guillermo Barrios (Administrator) Jun 6, 2021

    Houston Graphic Signs is by far the best sign company in Houston, I am an assistant to a large local real estate brokerage in the area. We had an emergency regarding the HOA size requirements for a yard sign for one of our top agents about a year ago and Houston Graphic Signs were the only sign company able to expediate the sign and have it delivered asap! (believe me I probably called every sign company in Houston for help and Houston Graphic Signs were the only company that got it done) I have been working with Houston Graphic Signs for over a year now they produced high quality signs for our top producing agents (around 300) and worked with me regarding the art work and spreadsheets. Houston Graphics Signs always checks for errors on the art work to insure high quality. Michelle Mason who is one of the owners is always available! She always goes above and beyond even working late into the evening and weekends to assure our products arrive on time. You will not go wrong using Houston Graphic signs if you want high quality material priced at a competitive rate as well as top notch service. Thank you for everything Houston Graphic Signs Michelle Nagler

    michelle Nagler Jun 6, 2021

    This company is fantastic. The design department was very receptive to our ideas for our logo. They were quick to offer suggestions for ways to make our company logo memorable. They offered multiple designs for us and were quick to present any changes that were made. They were very accommodating to our schedule for the installation on our truck. If you are looking for great service and a quality product, you need to look no further than Houston Graphic Sign Company. They will be doing all of our future graphic projects.

    Timothy Winters Jun 6, 2021

    The owner communicated with me on the order. It was awesome customer service and I highly recommend them. Delivery was quick, too.

    Kristi Warnke Jun 6, 2021

    Houston Graphic Signs is a fantastic business with amazing customer service and a fast turnaround! Michelle was extremely helpful and communicated with me every step of the way. I ordered a yard sign to announce my son's graduation from college and it is much nicer and bigger than I expected! It was also packed with great care which tells me how much they value their customers. I will definitely give Houston Graphic Signs more business in the future!

    Liana Young Apr 4, 2021

    We had an outstanding experience with our signs! HGS made decals for the sides of our trucks. Brent helped us with creating the right electronic file from one of our old files. Michelle has been proactive in her communications. Quality is far better than we have received from other sign companies. HGS will be our permanent sign company going forward!

    Jason Bagley Mar 3, 2021

    Went to Houston Graphic Signs to repair our sign. Another company did a poor install, but Houston Graphic Sign knew what they were doing and quickly got our sign looking good again.

    Henry Emrik Feb 2, 2021

    Houston Graphic Signs Company is such a great company to work with! I subcontracted them for a signage and wall graphic installation project I had in Houston and they have done a fabulous job. Very prompt responses and communication, great client service, and flexible to on-site changes. Would highly recommend!

    Brianna Grattan Dec 12, 2020

    They did an excellent job! they even insisted on redoing the first sign after the graphics were not perfect. HIGHLY RECOMMEND!

    janell breen Dec 12, 2020

    Wonderful experience! Price was competitive, customer service and quality of work was better than expected. I had to replace a store front sign just and these folks went out of there way to make sure they understood what I wanted and exceeded expectations at every point of the process.

    Mark Guzman Nov 11, 2020

    I ordered a sign from Houston Graphic Signs, and they had several for the parents to choose from. I chose one, and had the sign the next day!!

    Stacie Gage Nov 11, 2020

    Michelle and her team work very quickly. When I placed my order with Houston Graphic Signs, I was on a tight deadline. Not only were they Friendly and Helpful but they were also Fast and Professional. The vinyl stickers I ordered look AMAZING and are made with quality materials to hold up to wear and tear! Thank you HGS for a job VERY well done!

    EraKay Hill Nov 11, 2020

    They made a custom yard sign for me very quickly. It was affordable, well made, and exactly what I was looking for. I have had several neighbors comment on it andI happily yell them where I got it. I would use Houston Graphic signs again without hesitation for any signage needs.

    Deborah Demrest Nov 11, 2020

    They think outside the box!!!

    Sam Vacek Oct 10, 2020

    I was impressed with the array and caliber of work that Houston Graphics Signs does and love supporting a local, business that does much of the work in-house, so you know where your “stuff” is and you know it will be done right. I recommend Houston Graphic Signs. Michelle Mason is fantastic at helping you update your signs to get brighter up or help you make what you have stand out increasing visibility. You will be pleased to work with HGS

    Cherryl Finney Oct 10, 2020

    Shopped many sign companies and prices were outrageous came across Houston graphics and went to visit them to get a feel for their work and was so happy with atmosphere. They treat you like they have known you for years and the work was beyond outstanding. Highly recommend them to any business that needs high quality and great prices.

    Ricky Jordan Oct 10, 2020

    We had several requests that were needed in a short amount of time. Michelle and her team were professional and exceeded the planned timeline for all the materials. We were very happy with the service and look forward to working with them in the future.

    Dana Prato Jul 7, 2020

    Amazing Customer Service! Brent printed my signs for me in One Day Thank you!

    Chevonne Marie Jun 6, 2020

    We ordered a sign to commemorate our son graduation from JH. Houston Graphic Designs did an amazing job. From ordering to completion and pick up it was a smooth process. We are very pleased with the looks and with the quality of our sign. In fact, we placed it in our front yard and right after it rained non stop for 12 hours. The sign though withstood the inclement weather without any damage. Nice product at a great price!

    Monica Jung May 5, 2020

    Houston Graphic Signs has been super helpful with all my requests. They are efficient, good pricing, and deliver on time. Love the business cards and graduating senior signs they made for me!

    Sonia Dang May 5, 2020

    HGS did a fantastic job with our club. We worked closely with the team and the owners to come up with a design that turned out better than we expected. HGS was very responsive to any changes or tweaks we required. We had several renderings before we settled on the final design. The install took less than a day to complete. All in all...very impressed and will always come back to HGS in the future. Many thanks!!!

    Tiran Lopez Apr 4, 2020

    My experience with the wonderful people at Houston Graphic Signs was great, and they did an AMAZING job on our first partial truck wrap for my business: Johnson’s Garage Doors. They even helped come up with a brand new logo design and it came out better than I could’ve imagined. Would definitely recommend to anyone looking for design and graphics work as they offer a wide variety of services that any business would benefit from. I’m looking forward to them helping me with my business cards and shirts with my new logo design when we are ready for that too.

    Johnsons Garage Doors Feb 2, 2020