Custom Lobby Signage: Unlock The ‘Branding Power Of First Impressions’

Custom Lobby Signage: Unlock The ‘Branding Power Of First Impressions’

Custom Lobby Signage: Unlock the ‘Branding Power of First Impressions’

In today’s post, we review research on the branding power of custom lobby signage, then explain how to get great results on any order in Houston, TX.


Read on to learn more, or call (713)-244-8704 to speak directly with a lobby signage specialist near you.

Quality Lobby Signage Is Key For Strong Brand Impressions In Houston, TX

Lobby signage is the first thing most customers see upon entering your place of business, and it can make or break first impressions about your brand. For this reason, it needs to be eye-catching, impressive, and evocative of your brand essence.


Don’t take our word for it—numerous sign studies show the critical role that lobby signage plays in business branding. For example:

  • According to a study by the Interdisciplinary Journal of Signage and Wayfinding, lobby signage “provides inferential cues and basis for thin-slice judgments” about businesses. Further, in follow-up surveys, researchers found that businesses with professionally designed lobby signage were more memorable than those in the control group.
  • According to the American Shopper Study, jointly conducted by Better Homes and Gardens and the Lindner College of Business, more than one third (35.8%) of consumers have been drawn into unfamiliar stores in shopping malls and plazas based purely on the quality of their lobby signage.
  • In that same American Shopper Study, more than 85,000 survey respondents agreed that lobby signage “conveys the personality or character of the business,” which helps make brand names and offerings more memorable.

Beyond creating positive brand impressions, your lobby signage also plays a major part in determining the quality of the in-store experience. Delivery personnel, new employees, and customers will look for lobby signage to make sure they’re in the right place. And if your business uses a sign-in system, the lobby sign directs visitors to the next point of contact upon entering your building.

Order Now: Unlock The Branding Power Of Lobby Signage In Houston, TX

Whether you’re looking to make better brand impressions on a budget, or you want the best lobby signage money can buy, you’ll find everything you need at Houston Graphic Signs.


We carry all of the most popular styles of lobby signage, and everything is completely customizable. With the help of our in-house design team, anything is possible. For example, you might:

  • Convey your brand’s strength, dependability, and precision with a solid steel aesthetic using metal laminated lobby signage—great for law firms, banks, accountants, medical offices, and even tech start-ups looking for a sleek, futuristic look.
  • Bring your brand to life with eye-catching 3D lobby signage that seems to jump off the wall—check out the dimensional lettering we recently installed for viapath Technologies in Houston, TX.

Custom Lobby Signage: Unlock the ‘Branding Power of First Impressions’

Follow us on Facebook or Instagram to see more custom lobby signage results in Houston, TX.

  • Make better first impressions on a budget with cost-effective lobby signage, like this simple and striking vinyl print!

Custom Lobby Signage: Unlock the ‘Branding Power of First Impressions’

Another satisfied lobby signage customer in Houston, TX!


To get a free quote call (713)-244-8704 or fill out our online contact form.



Kellaris, K. (2012). Further evidence from the BrandSpark / Better Homes and Gardens American Shopper Study: A Longitudinal Update and Extension. Lindner College of Business.


Kellaris, J. J., & Machleit, K. A. (2016). Signage as marketing communication: A conceptual model and research propositions. Interdisciplinary Journal of Signage and Wayfinding, 1(1).


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