When Does It Make Sense To Use Channel Letter Signs?

When Does It Make Sense To Use Channel Letter Signs?

When Does it Make Sense to Use Channel Letter Signs?

If you’re looking for a way to identify your Houston business or property, or to brand an exterior space, you should consider channel letter signs. Our client, City Life Houston Church used an electrical cabinet box to light up their logo. However, the church name is a custom cut dimensional black acrylic letter. This adds to the creativity of their look and will catch your attention especially at night as the logo lights up.

Channel Letter Signs Generate High Levels Of Impressions Because They Are Illuminated.

Perhaps the biggest reason to install a channel letter sign is because it’s illuminated. Lighted signs generate more views than non-lighted signs because they are more visible. Being bright means people can read channel letters from farther away than a sign that isn’t lighted.


Furthermore, while other signs’ visibility diminishes at night, channel letters can become more visible. They also stand out in the rain and fog. But there are other lighted sign options out there, too, so what are some of the other advantages of channel letters?

Channel Letters Convey More Brand Character Than Two-Dimensional Text.

Every sign you install is in some way representative of your brand. This is true for even basic signs, such as restroom signs, which is why it’s important to hire a local sign company to design all your signage with your brand in mind. But it’s especially true of any sign that identifies your Houston-area business, which is often the purpose of channel letter signs.


Something as seemingly basic as font choice can communicate the character of your brand. Some fonts convey seriousness and authority, others seem playful and creative, and on and on. Because channel letters are individually crafted three-dimensional letters, the character of the font you choose, and therefore the character of your brand, comes through a lot stronger than would be the effect of a two-dimensional sign.

Channel Letter Signs Can Be Installed In Different Ways.

You can choose the look for your channel letters with the mounting structure. Your main options are stand-alone letters, a raceway or cabinet box. A raceway houses the electrical components of the sign in addition to easily mounting it.

Channel Letter Signs Are Cost-Effective.

If you illuminate your channel letter sign with light-emitting diodes (LEDs), then you can easily make your money back on your sign. LEDs have improved a lot over the past 20 years. They no longer emit an unpleasant bluish glow, and they last longer than neon lights. They’re also far more efficient than incandescent bulbs. Because of this, you’ll save money on your energy bill and you can expect to keep your LED-lighted channel letters for a long time.

Contact Houston Graphic Signs For Effective Channel Letter Signs In Houston, TX.

Houston Graphic Signs can design, manufacture, and install the perfect channel letter sign for clients in the Houston area of Texas. To learn more, please contact us via our website or call 713-244-8704.


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