11-30-2021It’s easy to become overwhelmed by all your outdoor sign options, so here are some handy tips to get the most out of all your outdoor signs in Houston, Texas.
The most prominent outdoor signs are ones that identify commercial businesses or properties (apartment complexes, subdivisions, etc.). These signs both identify and promote their businesses and properties. But to be effective, they have to be highly visible. These signs don’t work if people can’t see them.
Increasing visibility isn’t just a matter of making signs bigger or brighter, though, those are two effective ways of increasing visibility. Placement is also key. Is the idea for your new outdoor sign behind a tree or big bush from the perspective of somebody at the nearest intersection? A sign installed directly on your building may not be sufficient to generate all the impressions you need. Consider installing a monument sign, pole sign, or post and panel sign nearer to the closest road to increase your visibility.
ADA (Americans with Disabilities Act), signs are signs that can be read by anybody. There are both federal and Texas state ADA laws that could possibly affect your signage. If a sign of yours doesn’t include braille, you could be fined. Houston Graphic Signs can help ensure that all your signs are ADA compliant.
Outdoor signs don’t tend to last as long as indoor signs. Outdoor signs have to withstand rain, wind, and sun bleaching. It’s wise to consider the durability of different materials when designing an outdoor sign. During the consultation process at Houston Graphic Signs, we can suggest materials that both give you the look you want for your sign, and that stand up well to the elements.
A bright, large channel letter sign doesn’t have to look the same as an aluminum sign that displays parking information. Not all your outdoor signs need to look identical. Nonetheless, there are benefits to having continuity among all your signs. If you have one, try to include your business’s or property management company’s logo on all your outdoor signs. Furthermore, by using the same colors, fonts, and design elements across all your outdoor signs, you can create a cohesive sign system that reinforces the identity of your brand.
At Houston Graphic Signs we can design, manufacture, and install outdoor signs for clients in the Houston area of Texas. To learn more about outdoor signs, or our other products or services, please contact us via our website or call 713-244-8704.
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