12-28-2022If you suspect your window graphics aren’t performing up to their full potential, or you’re about to begin the design and site selection process for your first order, today’s post is for you!
Read on to review the research and learn 4 simple things you can do to make your window graphics stand out, or call (713)-244-8704 to speak directly with a window graphics specialist in Houston, TX.
Wordy, info-rich signs can be appropriate in some cases, like when customers want to learn more about products with minimal packaging, but window graphics are rarely used in this context.
Window graphics are primarily used for branding, basic wayfinding, and striking the interests of passersby, all of which can be done with just a single image or a few words. Furthermore, most of your readers will be on the move, and they’ll only have a few seconds to read, internalize, and act on your message before they continue on their merry way.
Accordingly, if you want your message to stand out and get read, strive for simple and striking designs with no more than 2-4 lines of text and 1-2 images.
“Less is more” can be a hardsell for some, but plenty of research bears out the value of that old design adage. For example:
If you need help pairing your message or design down to the most impactful parts, our window graphic team can help.
Most people aren’t scanning their surroundings for signage outside of wayfinding contexts, so if you want your business messaging to be read, you need to make it effortless by placing your window graphics in your audience’s field of view. This usually means placing them at eye-level, since most of your audience will be very close to your messaging. However, if you are advertising to passing drivers or using big window graphics intended to be viewed from a distance, you’ll have a bit more leeway.
Stop by and visit ANYTIME FITNESS on Pin Oak Road in Katy,
we recently updated all of their window graphics!
Window graphics come in all sorts of different finishes, from shimmering metallics to eye-catching frosted effects, which simulate the appearance of etched glass.
Check out this frosted finish we completed for Barre Room Pilates!
Incorporating one of these finishes into your window graphics can greatly increase your visibility without drastically changing your design. For example, one study by Color Research & Application noted how metallic finishes create “a unique appearance of glossiness,” which creates conspicuous contrast and reflections that make your window graphics “very attractive to humans” (Tanaka & Horiuchi, 2018, p. 697).
To explore our full selection of window graphic finishes, get in touch with our team!
The best designers spend extra time arranging textual and graphic elements to show readers their order of importance. This technique, which is known as “creating a visual hierarchy,” improves your window graphics’ scannability, which makes them more inviting to onlookers and ensures your main message comes through.
Along with prominent positioning, you can make your main message stand out by:
Call (713)-244-8704 or fill out our online contact form to speak with our team and get a quote on any order in Houston, TX.
References
Bullough, J. (2017). Factors affecting sign visibility, conspicuity, and legibility: Review and annotated bibliography. Interdisciplinary Journal of Signage and Wayfinding, 1(2), 2-25.
Eytam, E., Tractinsky, N., & Lowengart, O. (2017). The paradox of simplicity: Effects of role on the preference and choice of product visual simplicity level. International Journal of Human-Computer Studies, 105, 43-55.
Knuth, M., Behe, B. K., & Huddleston, P. T. (2020). Simple or complex? Consumer response to display signs. Interdisciplinary Journal of Signage and Wayfinding, 4(2), 7-22.
Orth, U. R., & Crouch, R. C. (2014). Is beauty in the aisles of the retailer? Package processing in visually complex contexts. Journal of Retailing, 90(4), 524-537.
Park, L. O., Manning, R. E., Marion, J. L., Lawson, S. R., & Jacobi, C. (2008). Managing visitor impacts in parks: A multi-method study of the effectiveness of alternative management practices. Journal of Park & Recreation Administration, 26(1).
Tanaka, M., & Horiuchi, T. (2018). Investigation of metallic color perception using real‐world materials. Color Research & Application, 43(5), 697-712.
BACKI recently worked with HGS for my business signage needs and I couldn't be happier with the results! From start to finish, the team at [company name] provided exceptional customer service and made the entire process a breeze. They worked closely with me to understand my branding and messaging goals, and provided several creative design options to choose from. Once we finalized the design, they were quick to manufacture and install the signs on my property. The quality of the signs is outstanding and they have already helped me attract more customers to my business. I appreciated how [company name] kept me informed throughout the entire process and made sure I was satisfied with the final product. Overall, I highly recommend HGS for anyone in need of high-quality, custom signage. They exceeded my expectations in every way and I will definitely be using their services again in the future."
Max Ateev Apr 4, 2023
We used Houston Graphic Signs in an emergency vinyl repair on site for the NCAA event in Houston. We used their installer to come out to site to apply thee new vinyl and they color matched a pantone for an additional repair on PVC core to cover up a mistake. Great work. Michelle and Keith walked me through potential options and came out next day. Thank you
Jacob Apr 4, 2023
My overall experience with these guys is great! Keith is the person that helped me, and Brent is the one did the install. It was a little difficult due to my building structure, but they got it done. I will def use HGS again for my future projects ;)
Amanda Rachidi Feb 2, 2023
Professional Team with a very cooperative Owner. Very happy with their work and would suggest them to anyone.
Yahya Kabbara Feb 2, 2023
Houston Graphic Signs have now done 2 of my staffing offices and they made the process so quick and easy. The products turned out beautifully and their customer service was outstanding. If we open additional offices or need other signs, we will definitely be a repeat customer!!
Jordan Ramirez Jan 1, 2023
Very friendly and always easy to communicate with!
Jackie Follett Sep 9, 2022
I was tasked with locating a sign company to refurbish our company's sign. It was an interesting process, but when I finally found Houston Graphic Signs, it was smooth sailing from there. Michelle was incredibly responsive and helpful. She was with me every step of the way and had the way and was easy to communicate with. They took our requests and provided a great visual representation as well as another nice design idea that we hadn't thought of. The final product was installed and done within 30 minutes. Installers were early for the appointment and pleasant to deal with. I highly recommend HGS for a great product and smooth process. Thank you so much for making our sign pretty again.
Jamie Lalonde Sep 9, 2022
Loved working with Michelle, very professional!
Enis Pasevic Jun 6, 2022
Our sign was delayed due to availability of materials. Once the materials were in, though, my sign was built and installed in no time at all. I highly recommend this company and will use them again.
Terri Kowalski Jun 6, 2022
Staff was easy to work with and quick to respond. Had the sign ordered within a few days and install was all handled by them.
Brandon Riley Jun 6, 2022
I'm very pleased with our company sign. They worked with me and gave me several options, worked with my budget and had great communication during the process.
Rhnanda Mcgehee May 5, 2022
Love the quick turnaround & the freedom to personalize a sign to celebrate my senior! Michelle & staff are all friendly & easy to work with!
andrea witte Apr 4, 2022
Fantastic work on our business door !
Larissa Navarrete Jan 1, 2022
Absolutely love the work this company did for us , the installer was AMAZING very patient and accommodating!
Matthew Proctor Sep 9, 2021
I have done 10+ transactions with HGC they are my main supplier of signs. I highly recommend them.
James Bowen Sep 9, 2021
The quality of work for our car magnet was great. I really recommend HGS for your designs.
The Bridge Insurance Group Aug 8, 2021
High quality graphics and they came to install them. Good work.
Adam Davidson Aug 8, 2021
I had a great experience with Michelle at HGS. We we're in a huge time crunch to get our signage created in time for an upcoming tradeshow. I supplied HGS with the art, and unfortunately we had some issues with my files. HGS was able to re-create the artwork AND print my signage in less than a week. Top notch communication and exceptional prices. Can't recommend them enough.
Gus Wolk Aug 8, 2021
My experience with Houston Graphic Signs was nothing but amazing. Their team was efficient and helpful throughout the design and printing process. The vinyl graphics they printed for my company were exactly what we envisioned. I highly recommend HGS for all your printing needs!
John Bagley Aug 8, 2021
Great company and easy to work with. Would highly recommend!
Sara Henson Jul 7, 2021
Houston Graphic Signs did a great job for our client. Quick to respond and quick to get the job done. Would definitely recommend and will use again.
Tractor Creative Jun 6, 2021
We have a great experience! We are really happy with our sign. It was a very easy and fast process... also thank you for the punctuality in the installation.
Guillermo Barrios (Administrator) Jun 6, 2021
Houston Graphic Signs is by far the best sign company in Houston, I am an assistant to a large local real estate brokerage in the area. We had an emergency regarding the HOA size requirements for a yard sign for one of our top agents about a year ago and Houston Graphic Signs were the only sign company able to expediate the sign and have it delivered asap! (believe me I probably called every sign company in Houston for help and Houston Graphic Signs were the only company that got it done) I have been working with Houston Graphic Signs for over a year now they produced high quality signs for our top producing agents (around 300) and worked with me regarding the art work and spreadsheets. Houston Graphics Signs always checks for errors on the art work to insure high quality. Michelle Mason who is one of the owners is always available! She always goes above and beyond even working late into the evening and weekends to assure our products arrive on time. You will not go wrong using Houston Graphic signs if you want high quality material priced at a competitive rate as well as top notch service. Thank you for everything Houston Graphic Signs Michelle Nagler
michelle Nagler Jun 6, 2021
This company is fantastic. The design department was very receptive to our ideas for our logo. They were quick to offer suggestions for ways to make our company logo memorable. They offered multiple designs for us and were quick to present any changes that were made. They were very accommodating to our schedule for the installation on our truck. If you are looking for great service and a quality product, you need to look no further than Houston Graphic Sign Company. They will be doing all of our future graphic projects.
Timothy Winters Jun 6, 2021
The owner communicated with me on the order. It was awesome customer service and I highly recommend them. Delivery was quick, too.
Kristi Warnke Jun 6, 2021
Houston Graphic Signs is a fantastic business with amazing customer service and a fast turnaround! Michelle was extremely helpful and communicated with me every step of the way. I ordered a yard sign to announce my son's graduation from college and it is much nicer and bigger than I expected! It was also packed with great care which tells me how much they value their customers. I will definitely give Houston Graphic Signs more business in the future!
Liana Young Apr 4, 2021
We had an outstanding experience with our signs! HGS made decals for the sides of our trucks. Brent helped us with creating the right electronic file from one of our old files. Michelle has been proactive in her communications. Quality is far better than we have received from other sign companies. HGS will be our permanent sign company going forward!
Jason Bagley Mar 3, 2021
Went to Houston Graphic Signs to repair our sign. Another company did a poor install, but Houston Graphic Sign knew what they were doing and quickly got our sign looking good again.
Henry Emrik Feb 2, 2021
Houston Graphic Signs Company is such a great company to work with! I subcontracted them for a signage and wall graphic installation project I had in Houston and they have done a fabulous job. Very prompt responses and communication, great client service, and flexible to on-site changes. Would highly recommend!
Brianna Grattan Dec 12, 2020
They did an excellent job! they even insisted on redoing the first sign after the graphics were not perfect. HIGHLY RECOMMEND!
janell breen Dec 12, 2020
Wonderful experience! Price was competitive, customer service and quality of work was better than expected. I had to replace a store front sign just and these folks went out of there way to make sure they understood what I wanted and exceeded expectations at every point of the process.
Mark Guzman Nov 11, 2020
I ordered a sign from Houston Graphic Signs, and they had several for the parents to choose from. I chose one, and had the sign the next day!!
Stacie Gage Nov 11, 2020
Michelle and her team work very quickly. When I placed my order with Houston Graphic Signs, I was on a tight deadline. Not only were they Friendly and Helpful but they were also Fast and Professional. The vinyl stickers I ordered look AMAZING and are made with quality materials to hold up to wear and tear! Thank you HGS for a job VERY well done!
EraKay Hill Nov 11, 2020
They made a custom yard sign for me very quickly. It was affordable, well made, and exactly what I was looking for. I have had several neighbors comment on it andI happily yell them where I got it. I would use Houston Graphic signs again without hesitation for any signage needs.
Deborah Demrest Nov 11, 2020
They think outside the box!!!
Sam Vacek Oct 10, 2020
I was impressed with the array and caliber of work that Houston Graphics Signs does and love supporting a local, business that does much of the work in-house, so you know where your “stuff” is and you know it will be done right. I recommend Houston Graphic Signs. Michelle Mason is fantastic at helping you update your signs to get brighter up or help you make what you have stand out increasing visibility. You will be pleased to work with HGS
Cherryl Finney Oct 10, 2020
Shopped many sign companies and prices were outrageous came across Houston graphics and went to visit them to get a feel for their work and was so happy with atmosphere. They treat you like they have known you for years and the work was beyond outstanding. Highly recommend them to any business that needs high quality and great prices.
Ricky Jordan Oct 10, 2020
We had several requests that were needed in a short amount of time. Michelle and her team were professional and exceeded the planned timeline for all the materials. We were very happy with the service and look forward to working with them in the future.
Dana Prato Jul 7, 2020
Amazing Customer Service! Brent printed my signs for me in One Day Thank you!
Chevonne Marie Jun 6, 2020
