Are Electronic Digital Display Boards Worth The Extra Investment?

Are Electronic Digital Display Boards Worth The Extra Investment?

Are Electronic Digital Display Boards Worth The Extra Investment?
Open Hour Icon11-23-2020

Cost is always top-of-mind when it comes to running a business. If you’re a business owner in the Houston area of Texas, you want to get the most out of your signage for the least amount of investment. Can you do that with electronic digital display boards?

 

What Are Electronic Digital Display Boards?

Electronic digital display boards operate in much the same way as many signs do. There is a sign panel with a two-dimensional face on which you can display text and/or graphics. The only difference is, because it is electronic and digital, such a display board can scroll through different slides of information, can display graphics that appear to be three-dimensional, and can create the illusion of movement.

What Are The Benefits Of Electronic Digital Display Boards?

The first benefit of an electronic digital display board is that you can convey a lot more information than with any other sign. You can cycle through different pages of text and graphics on the digital screens. Imagine a quick service restaurant in Katy, TX. If they have an extensive menu, they will need either a giant menu board or they would have to use tiny font. But with an electronic digital display board, they could cycle through different pages of menu, allowing people to see their different options before they arrive at the ordering counter.

 

Those slides turning over would be a form of movement which is another thing an electronic digital display board can do. Movement catches the eye, as does illumination. As a result, if a North West Houston retail store installs an electronic digital display pole sign outside their business, they will generate 91% more impressions than any other sign. Those are a lot of benefits. But electronic digital display boards aren’t inexpensive.

Are Electronic Digital Display Boards Worth The Extra Investment?

Electronic digital display boards are more expensive than most other signage options. But compare them to other promotional tools such as a TV advertisement or a billboard and the price per impression is less. Many of the businesses in Katy, North West Houston, and elsewhere in the Houston area all need to spend money wisely. If you are thinking long term, an electronic digital display is worth the investment. You can program a digital sign wherever you want and you don’t have to buy a brand-new sign. After a few years electronic digital display boards will actually save you money and get you noticed more.

Houston Graphic Signs

If you’re in Katy, North West Houston, or elsewhere in the Houston area of Texas and would like to learn more about electronic digital display boards, please contact us.

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