4 Uses for Channel Letters

4 Uses for Channel Letters

Top 4 Uses for Channel Letters - Houston Graphic Sign
Open Hour Icon07-10-2020

Channel letters are a popular choice of sign for Houston-area businesses to identify and promote themselves. This article will look at four ways you can use channel letters.


1. The most common use of channel letters in and around Houston, Texas, is to identify businesses.

Channel letters have two major qualities: they’re illuminated and they’re three-dimensional. The benefits of illumination are easy to understand. A lighted sign is significantly more visible than an unlighted one. In the Houston area of Texas, we’re lucky to not be troubled by snow very often, but it still rains here. And most businesses in the Houston area need their signage to be seen in rain and at night. The only effective way to achieve this is by illuminating your sign.


2. The illumination of a channel letter sign boosts its visibility. But its shape and structure allow for a channel letter sign to be an effective promotional tool.

Beyond illumination, the shape of channel letters makes them more eye-catching. Two-dimensional planes are adequate for many signs, but by utilizing the third dimension, channel letters can convey more character. The added depth of field allows sign designers to impart more boldness, creativity, or whatever characteristic of your Houston business’s brand that you want to emphasize with your channel letter sign. If all you cared about was identifying your Houston business, you could simply commission a giant sign with nondescript font. But a channel letter sign doesn’t merely identify your business, it promotes it as well, making it look more attractive and interesting.


3. Channel letters don’t have to be used to identify your Houston business; they act as great supplemental signage, too.

Sometimes channel letter signs are not the most appropriate choice to be the main identifier of your Houston business. While they can be quite large, channel letters rarely reach the sizes that some pole signs and roof signs can reach. But even if your business needs a very large outdoor sign, a channel letter sign is still useful as supplemental promotional/branding signage.


4. While mostly used outdoors, channel letter signs can be used indoors as well.

For Houston businesses with large, open indoors spaces (such as a lobby), a channel letter sign can be used to brand the space and promote your business. Just keep in mind that channel letter signs require wiring, either using a wireway or raceway, so you should consult a signage expert from a sign company before choosing a location to install your channel letter sign.

To learn more about channel letter signs, please contact Houston Graphic Signs via our website or call us at 713-244-8704.


Contact a Sign Specialist

Google Reviews

  • 5 star review  Wonderful experience! Price was competitive, customer service and quality of work was better than expected. I had to replace a store front sign just and these folks went out of there way to make sure they understood what I wanted and exceeded expectations at every point of the process.

    thumb Mark Guzman
  • 5 star review  Michelle and her team work very quickly. When I placed my order with Houston Graphic Signs, I was on a tight deadline. Not only were they Friendly and Helpful but they were also Fast and Professional. The vinyl stickers I ordered look AMAZING and are made with quality materials to hold up to wear and tear! Thank you HGS for a job VERY well done!

    thumb EraKay Hill
  • 5 star review  Used Houston Graphic Signs to wrap one of the trucks in our fleet. We've had a vendor we've used for years that we were satisfied with, but HGS is in our office complex, and we figured we'd give them a shot. The whole process from their quote, to completing the work, to invoicing was seamless and easy. The wrap went on great with no issues, and the price was a significant reduction from what I was used to paying. Great process all around, and I plan on using these guys for all of my graphics needs.

    thumb Brooks Wedeking
  • 5 star review  They made a custom yard sign for me very quickly. It was affordable, well made, and exactly what I was looking for. I have had several neighbors comment on it andI happily yell them where I got it. I would use Houston Graphic signs again without hesitation for any signage needs.

    thumb Deborah Demrest
  • 5 star review  I was impressed with the array and caliber of work that Houston Graphics Signs does and love supporting a local, business that does much of the work in-house, so you know where your “stuff” is and you know it will be done right. I recommend Houston Graphic Signs. Michelle Mason is fantastic at helping you update your signs to get brighter up or help you make what you have stand out increasing visibility. You will be pleased to work with HGS

    thumb Cherryl Finney