Why Does My Business Need Outdoor Signs?

Why Does My Business Need Outdoor Signs?

Why Does My Business Need Outdoor Signs?
Open Hour Icon10-25-2019

Have you ever noticed a business that has outdoor signs up, only to realize that you would be interested in their product or services? It might not seem like the most obvious reason as to why you make certain purchases, but it’s going to play a part. For example, if you’re hungry and driving down the street, outdoor signs for restaurants and fast food locations are going to be quite viable. You are hungry and they’ve got food for you, what else is there to know?


An outdoor sign can be the direct connection between your company and potential customers, as they’re going to see the signs and become intrigued with what you have to offer. It’s one of the most basic forms of advertisement that a company could make use of, but it’s also going to remain one of the most important (and most effective) options to work with. When you’re marketing a company with outdoor signs, you are usually trying to bring in foot traffic to produce repeat customers.

What Kind of Companies Use Outdoor Signs?

Almost every single company on the globe is going to have some sort of outdoor sign that they use, whether it be for branding or advertisement purposes. Some businesses will use the outdoor signs to bring in customers, whereas other companies are going to use outdoor signs to merely mark their location (typically reserved for the headquarter buildings of larger organizations).


You’ve probably driven past a Wal-Mart headquarters building or something of that nature in the past, and the only reason you were aware is due to the massive “Wal-Mart” sign near the entrance. Not only will Wal-Mart use outdoor signs to provide branding and advertisement for their massive superstores, but they even use them for seemingly irrelevant buildings as well. The important thing to take note of is consistency, as keeping your outdoor sign usage consistent is a must.


Retail stores, restaurants and just about everything in between can make use of outdoor signs – the versatility is too amazing to pass up on!

Producing Reliable Outdoor Signs For Your Company

When you require outdoor signs for anything, you can count on Houston Graphics to handle your project with class and professionalism. We take pride in every single project that we help produce for our clients, and that’s allowed us to provide the most optimal outdoor signs that you’re going to come across within the Houston area. If you’re looking to bring in more customers for your business, or simply have a product/service that you’re interested in promoting, feel free to look us up!


The first step towards building a successful brand would be the advertisement surrounding it, and outdoor signs are going to make up a large portion of that. The industry that you’re operating in is seemingly irrelevant, as outdoor signs can work for just about any business.


Contact a Sign Specialist

Google Reviews

  • 5 star review  Houston Graphic Signs Company is such a great company to work with! I subcontracted them for a signage and wall graphic installation project I had in Houston and they have done a fabulous job. Very prompt responses and communication, great client service, and flexible to on-site changes. Would highly recommend!

    thumb Brianna Grattan
  • 5 star review  Wonderful experience! Price was competitive, customer service and quality of work was better than expected. I had to replace a store front sign just and these folks went out of there way to make sure they understood what I wanted and exceeded expectations at every point of the process.

    thumb Mark Guzman
  • 5 star review  Michelle and her team work very quickly. When I placed my order with Houston Graphic Signs, I was on a tight deadline. Not only were they Friendly and Helpful but they were also Fast and Professional. The vinyl stickers I ordered look AMAZING and are made with quality materials to hold up to wear and tear! Thank you HGS for a job VERY well done!

    thumb EraKay Hill
  • 5 star review  Used Houston Graphic Signs to wrap one of the trucks in our fleet. We've had a vendor we've used for years that we were satisfied with, but HGS is in our office complex, and we figured we'd give them a shot. The whole process from their quote, to completing the work, to invoicing was seamless and easy. The wrap went on great with no issues, and the price was a significant reduction from what I was used to paying. Great process all around, and I plan on using these guys for all of my graphics needs.

    thumb Brooks Wedeking
  • 5 star review  They made a custom yard sign for me very quickly. It was affordable, well made, and exactly what I was looking for. I have had several neighbors comment on it andI happily yell them where I got it. I would use Houston Graphic signs again without hesitation for any signage needs.

    thumb Deborah Demrest
  • 5 star review  I was impressed with the array and caliber of work that Houston Graphics Signs does and love supporting a local, business that does much of the work in-house, so you know where your “stuff” is and you know it will be done right. I recommend Houston Graphic Signs. Michelle Mason is fantastic at helping you update your signs to get brighter up or help you make what you have stand out increasing visibility. You will be pleased to work with HGS

    thumb Cherryl Finney
  • 5 star review  If you need fast, reliable and high quality signs and service, look no more you are at the right place. Michelle and her Team has your back. I would highly recommend them for their service.

    thumb Rashmi Sheel
  • 5 star review  Shopped many sign companies and prices were outrageous came across Houston graphics and went to visit them to get a feel for their work and was so happy with atmosphere. They treat you like they have known you for years and the work was beyond outstanding. Highly recommend them to any business that needs high quality and great prices.

    thumb Ricky Jordan
  • 5 star review  I'm very impressed with the array and caliber of work that Houston Graphics Signs does and love supporting a local, woman-owned business that does much of the work in-house, so you know where your “stuff” is and you know it will be done right. I recommend Houston Graphic Signs and Michelle Mason to any business going through change-- they will easily help you update those signs sand boost business by maintaining safety and increased visibility.

    thumb Colleen Hart
  • 5 star review  We ordered a sign to commemorate our son graduation from JH. Houston Graphic Designs did an amazing job. From ordering to completion and pick up it was a smooth process. We are very pleased with the looks and with the quality of our sign. In fact, we placed it in our front yard and right after it rained non stop for 12 hours. The sign though withstood the inclement weather without any damage. Nice product at a great price!

    thumb Monica Jung