They say a picture is worth a thousand words. Along those lines, infographics aim to convey a lot of information in a compact space and in a visually pleasing way. However, not all infographics succeed at that. Effective infographic design is about synthesizing all the necessary information and presenting it in an easily consumable way. This is not always simple. Many of the people who need infographics are experts in their given field and know all about the information on their infographic. But not everybody is design-oriented, and people often come up with infographics that are difficult to understand for anybody who also isn’t an expert in the field.
Infographics can contain several different graphical representations of information, including:
Side-by-side comparative charts and tables
Pictorial representations of the objects discussed
The Possibilities are Endless!
Effective use of colors and fonts are crucial to infographic design as is spacial awareness. You want to present your information in a visual concept that catches the readers eye without having to explain the data. This is more of an art and part science of understanding the audience and the message of information being presented. Good infographics gets your message across in a visual world with less text and more visual representation. Don’t make the audience read your message, let them absorb it through a visually appealing graphic that they will remember.
At Houston Graphic Signs, we’re happy to lend our expert opinions on designing infographics to get your message across. If you have an essential message, you want your organization to understand regarding your strategic mission or values in Houston; we can help you design your message that will get noticed. If you want to convey medical information to your patients at your Sugar Land practice or have a significant academic presentation at the University of Houston, we can help you take data and turn it into visually stunning data that your audience will remember. Please contact Houston Graphic Signs to learn more.