02-05-2021If you manage a business in the Houston area of Texas and are interested in unique halo lit channel letters, Houston Graphic Signs can help you out. Here’s what you need to know.
Channel letters are three-dimensional sculpted letters. They are unlike two-dimensional letters you print on a sign panel. Channel letters often don’t have any sign panel. The letters are attached to a wall via a raceway or a wireway. These are both types of mounting structures. Raceways are thicker and more prominent because, in addition to mounting the channel letters to the wall, they also house the electrical components of the sign. Which leads us to the next important quality of channel letters: they are illuminated.
Channel letters are lighted signs. Channel letters which are not lighted are simply called “dimensional letters”. You have different options when it comes to how you want to light your channel letters. One of the more popular forms of lighting for channel letters is halo lighting. Halo lighting, also called reverse lighting, is named for the optical phenomenon which causes a ring of light to appear around an object (much like how angels are depicted in religious artwork).
There are several advantages to halo lighting. For one, the light fixture itself is less exposed, which is especially beneficial because halo lit channel letters are often installed outside. Furthermore, by projecting the light from behind it, you provide a distinctive shading quality to your channel letters. The shadows exaggerate the letters, making them appear larger, shapelier, and making them, ultimately, more eye-catching. And because they are lit, channel letters have high visibility. They can be seen from far distances, as well as at night, in the rain, and in the fog.
Something about channel letters communicates allure, success, and even glamor. Perhaps it’s a positive feedback loop; we see so many successful retail businesses use halo lit channel letters and so we associate them with the most powerful and popular brands, both in Houston and all over the world. If you need an outdoor sign to identify and promote your Houston area business, unique halo lit channel letters are a great choice. Of course, to be effective, halo lit channel letters need to be designed, manufactured, and installed just right.
If you own or manage a retail business, or any other kind of business, in the Houston area of Texas and would like to learn more about unique halo lit channel letters, please contact us.
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